Tag: Social Media

At Digital Youth Network, we work with dozens of organizations across the nation on numerous campaigns. As DYN has shifted to a more data-centric strategy, the need to monitor the popularity of our campaigns is increasingly important. Sometimes we use Constant Contact. Other times we communicate with end users or stakeholders through one of our numerous platforms. And of course, social media allows links to point to anything from anywhere. This keeps tracking from being simple.

For our Chicago City of Learning (CCOL) messaging campaigns, we created our own url shortener. CCOL is composed of primarily user-generated content from our network of 100 plus organizations and partners. Campaigns point our audience to content such as organization pages, workshops and online challenges.

By creating custom links, message owners can see how many times their link has been clicked. As a content owner, we can see how many times a page has been viewed separately from the incoming links. So we could have a different twitter, handout, and email links that point to the same content. Much simpler to determine what works best for a given audience.

For instance, our most popular link in February so far is a playlist for Digital Learning Day — http://ccol.io/zp8eq

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YouMedia: A New Vision for Learning

In July 2009, YouMedia launched as an ambitious attempt to re-imagine the library as a more relevant learning resource for today’s teens. Understanding that the landscape has changed how teens learn, socialize and self-identify, how do we remix the public library experience so it can truly engage teens in a way that supports its core mission? A partnership between the Chicago Public Library and the Digital Youth Network, YouMedia took on this task through the creation of a unique 21st century physical learning space and an innovative online space to connect learners 24/7. <More Information here>

 

 

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